Lead Routing
Overview
Our Lead Routing and Pre-Qualification service is designed to streamline your lead management process and boost your dealership's efficiency. Here's what you can expect:
1. Lead Routing Efficiency
We will set up a robust lead routing system that ensures leads generated from all your advertising channels are promptly and accurately directed to the relevant department or team members within your dealership. This includes:
Multi-Channel Integration: We will integrate your ads, external sites, and pre-qualification tools with your CRM to capture leads seamlessly.
Custom Routing Rules: Our team will work with you to define specific lead routing rules based on criteria like location, vehicle interest, and more, ensuring that each lead reaches the right person.
Real-Time Notifications: Receive instant notifications when a new lead is generated, allowing for quick follow-ups.
2. Pre-Qualification Tools
We will implement pre-qualification tools to help filter and prioritize leads based on their readiness to make a purchase. This includes:
Lead Scoring: We'll assign scores to leads based on factors such as engagement level, buying intent, and demographics, making it easier to focus on high-potential prospects.
Qualification Forms: Customized qualification forms will be integrated into your digital channels to gather essential information and gauge lead interest.
Automated Responses: Leads will receive automated responses or relevant content tailored to their level of interest and qualification.
3. CRM Integration
Our team will seamlessly connect your lead management system with your dealership CRM to ensure all lead data is accurately recorded and easily accessible by your sales and marketing teams.
4. Reporting and Analytics
You'll gain valuable insights into your lead generation efforts with our reporting and analytics features, including:
Lead Performance Metrics: Track the performance of your ads, external sites, and pre-qualification tools, helping you optimize your marketing efforts.
Lead Conversion Rates: Monitor how effectively leads are being converted into customers.
ROI Analysis: Evaluate the return on investment for each advertising channel and make data-driven decisions.
Pricing
Our Lead Routing and Pre-Qualification package is available for a flat fee of $1,500 per month. This comprehensive service includes setup, integration, ongoing maintenance, and reporting.